Mrs Fields

18 Jul 2024

"We were so happy with the results that the Groupon campaign brought to our business, not to mention the detailed analysis that was provided during and at the completion of the campaign." - Nicole Rochester, Marketing Manager

The Challenge

A well known national brand in Australia, Mrs Fields was looking to introduce new customers to the business, generate an additional revenue stream and provide customers with a choice of product.

The Result

A value spend enabled customers to purchase their favourite cookies and coffee, with around one-third spending in addition to their voucher. While customers waited for their goodies, it created a buzz for people passing by and helped bring in walk-ins to Mrs Fields locations.

Vouchers sold

11K+

We want to say a huge thank you to Groupon for all their efforts in assisting us in establishing our Groupon campaign.

We were so happy with the results that the Groupon campaign brought to our business, not to mention the detailed analysis that was provided during and at the completion of the campaign.

We were pleasantly surprised by the voucher sales numbers, as it exceeded our expectations. We strongly believe in sampling and certainly recommend this activity to other businesses as a means of driving new customers to sample your product offering.

Our sales lead made setting up and running our campaign an absolute breeze, plus the level of support and communication provided throughout the campaign was above and beyond the norm, and for that we are very grateful.

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