John Azzi, an award-winning hair salon, with multiple locations across Sydney, looked to Groupon to help build awareness of one of their newly opened locations. We caught up with Owner, John Azzi to find out how running a campaign on Groupon worked for him.
The Challenge
As a well-known name in the hair industry, with 30 years experience under his belt, the challenge John Azzi was faced with was opening a new location with plenty of staff. He needed to spread the word, get "bums on seats" and wanted to reach a whole new client base - of customers who would come back time and time again.
The Result
By running a campaign with Groupon, John Azzi was able to reach the clients he wanted and introduce them to his newest salon location. Groupon managed to reach and secure customers looking for great service at a great salon, not necessarily just looking for a discount. John found (and continues to find) that new clients from Groupon are always happy to spend additional money while at the salon - they're not looking for a bargain.
