How to Sell on Groupon

Step 2: Craft a Campaign

Once you submit your information to sell on Groupon, we’ll get in touch to help you create your campaign. Typically, you’ll receive access to our self-service Campaign Manager which lets you build and manage your own campaigns. This tool enables you to tailor your campaign to fit your business needs, and provides helpful recommendations for deal structure, content, discounts, number of available vouchers, launch date, and more.

However, not every merchant Groupon works with has the same needs and priorities, and those in some industries may require a more involved approach to craft the right campaign structure. If you’re in this category, one of our experienced Groupon representatives will reach out to personally help set up your campaign options to best suit your needs.

Step 3: Prepare Your Staff and Get the Word Out

Before your campaign goes live, you’ll have received your login info for your Groupon Merchant Center account, which is full of helpful tips and tools to make sure you’re prepared when the first Groupon customer comes in.

The lead-up to your campaign’s launch date is a great time to make sure your staff are trained on redemption methods for processing Groupon customers, and to get the word out to your community if you’re including locals and/or previous customers in your target audience. Posting to your social media profiles, as well as spreading the word to your friends and family, can help generate buzz about your deal.

Here are some other resources you can review in the lead-up to your campaign’s launch date:

Step 4: Celebrate Your Campaign’s Launch

On the day your campaign begins to sell on Groupon, log in to your Groupon Merchant Center to keep an eye on your sales. You should also be ready to answer any customer service or scheduling questions that might come in by phone or email.

Once your campaign is live, we’ll do the work of promoting it via our website, customer emails, social media, SEO, etc, so you can sit back and let us handle the marketing.

In addition to the revenue you will gain from your campaigns, Groupon helps to generate more money by bringing customers who often spend beyond the value of their voucher, who return to your business and then tell their friends and family about their experience. So you may want to coach your staff to try to rebook and upsell when possible and strategise ways to help convert Groupon customers into regular customers, such as loyalty programs.

Step 5: Track Your Results Using Your Groupon Merchant Center

As you continue to sell on Groupon, we’ll provide you with insights about how well your offer is selling in Merchant Center. You’ll be able to track your campaign’s exposure in web, mobile, and email, as well as the number of times your deal page was viewed. We’ll also send you a monthly email which breaks down your campaign sales in detail.

Ready to sell on Groupon? Sign up now to get started!

Step 6: Boost Your Campaign with Merchant Tools

If you’re looking to maximise the effectiveness of your Groupon campaign, our suite of tools and integrations has it all. Make your campaign bookable for improved convenience or make tweaks to your campaign on the fly — complete control is at your fingertips.

• Campaign Manager: In addition to helping craft your campaign to begin with, the self-service Campaign Manager also empowers you to make edits to your existing campaigns, including updates to your deal options, page content, voucher limits, and more.
• Booking Solutions: Letting customers book appointments and reservations directly through your Groupon campaign creates a smooth experience for both parties. Explore our free Booking Tool.