How to Advertise Your Business on Groupon

2. Set up your campaign and customise your imagery, discounts, voucher caps, and more.

3. Prepare for launch day and start generating more exposure!

For a more in-depth, step-by-step breakdown of this process, check out our guide to “How to Sell on Groupon”.

How Does Groupon Advertise My Business?

In the “Success Stories section of this site, you’ll meet merchants who’ve used Groupon to achieve a wide variety of small business advertising goals, from a fitness club that reached conversion rate of almost 25% to a home electronics brand that acquired more than 100,000 Groupon customers. So how does Groupon get those results? What does it mean to advertise on Groupon?

It means Groupon mobilises its robust marketing infrastructure to put you in front of as many potential customers as possible. That includes our website and mobile app, as well as traditional and online media ads.

Groupon Website

When you start advertising on Groupon, you join a platform with millions of global active customers. By factoring in user demographics and behaviours, our site then shows your deals precisely to the users in your area who are most likely to buy your product or service.

Your deal page displays and promotes your business in a positive way by featuring stylish images, meaningful copy, and customer ratings and reviews. It also links directly to your company website and social media, so customers can learn more about your business straight from the source. As an added bonus, this passes along great SEO value to your company website.

To drive customers to your deal page, Groupon promotes your campaign using a variety of marketing channels including emails, in-app notifications, and social media posts. Here’s an overview of all the marketing support your business can get with a Groupon campaign:

Mobile Application

In addition to the Groupon website, merchant campaigns also appear on the Groupon mobile app, which has over 200 million downloads and counting. In fact, over 75% of Groupon transactions now take place on mobile devices! With just the swipe of a finger, your business can be easily discovered and accessed by mobile users seeking local deals, and features like push notifications increase your visibility even further.

Integrated Marketing Campaigns

Eligible merchants with live deals also receive opportunities to advertise your business in integrated marketing campaigns that Groupon runs throughout the year. These seasonal campaigns typically centre around a theme like Valentine’s Day, Beauty Week, or Holiday Gifting. Groupon collects deals related to this theme and promotes them with dedicated landing pages, customer emails, and more, providing customers with relevant curated content while giving participating merchants a business advertising boost.

How Do I Advertise on Groupon Effectively?

Redeem Vouchers

The first and most important part of advertising on Groupon is to make sure you always redeem your vouchers! This helps ensure you get paid on time. Fortunately, our intuitive online tools make it easy to redeem Groupons.

Booking Solutions

If you accept bookings or reservations, we also recommend you look into making your Groupon campaign bookable. Not only can this make your offer more convenient and attractive to shoppers, but it can also make it easier for you to check in customers and manage your capacity. 

Upsell

The point of service is also a good time to offer an in-house discount or other incentive for the customer’s next visit, to encourage repeat business. According to our polling, 65% of Groupon customers spend more than the value of the voucher on additional items, so it’s generally not a bad idea to coach your staff to try to upsell or rebook your Groupon customers. This will improve your retention and boost your revenue per customer.

Study the Data

After redemption, it’s time to study the data. In addition to telling our customers all about you, Groupon will tell you about the customers after they visit. Your online Merchant Center gives you insight into customer demographics such as age, gender, and location, which you can use to inform your business advertising outside of Groupon. Plus, you’ll be able to view and respond to customer reviews.

Merchant Center also lets you review campaign performance with sales data, redemption stats, and customer feedback all in one place, so you know what is and isn’t working. Merchants with access to our self-service Campaign Manager tool can then act on those insights by editing their live campaigns or building a new one, all without leaving Merchant Center:

Promote Your Campaign Further

You may additionally want to promote your Groupon campaign through your own channels. Your Groupon deal works best when you treat it as a component of your overall online marketing plan, and therefore your Groupon efforts and your other marketing efforts should feed into one another.

So, that’s how to advertise your business on Groupon in a nutshell. We’d be happy to answer any questions you may have; simply leave us your info and we’ll be in touch!