About First Choice Liquor

One of Australia’s favourite wine specialists, Cellarmasters, has been providing wine lovers with bottles of joy for over a quarter of a century. From modest beginnings in 1982, where a team of just four people worked out of Bondi Junction, Cellarmasters has grown in leaps and bounds to be the outlet of choice for over 300,000 people shopping for wine. Cellarmasters don’t have any physical stores, meaning customers are able to shop their collection from any location around Australia and can enjoy delivery straight to their door or to the local BWS store.