Spa and Facial Promotion Ideas

19 Jul 2024

Create Exclusive Spa Packages or Bundles
Schedule Special Events
Partner Up
Discounts for First-Timers
Offer Seasonal Spa Promotions
Give the Gift of Gift Cards
Host Your Own Makeup/Skincare Giveaway
Set Up a Loyalty Program

The past two years have been a challenging time for spa and beauty salon businesses, with restrictions and closures limited footfall throughout 2020 and 2021. But while this may have affected the number of spa visits, the interest in beauty, health and skincare has continued to grow.

In fact, Australians spend around $22 Billion on beauty each year, while women spend on average $3,600/year. That includes everything from makeup and false eyelashes, as well as massages and haircuts¹.

So, the demand for facials, skincare and other self-care services is out there – it’s time to make the most of it. Turn your focus to our spa promotion ideas and facial advertisement ideas that can help you stand out from competitors and attract this growing audience.

In this guide, we’ll cover effective tips and tricks for seasonal promotions and special events, as well as advice for your skincare marketing strategy. You’ll be promoting your business and boosting sales in no time.

Create Exclusive Spa Packages or Bundles

Make life easy for your customers with a discounted spa package or beauty bundle that encourages multiple treatments per visit.

Beauty salon business owners can offer a mani-pedi package, complete with manicure, hand massage, pedicure and feet massage – the perfect gift or self-care treat.

Spa owners can set up a limited-time taster package offer for those who want to try a few different massages, as well as focused treatment bundles for deep facials, sports massage and pregnancy pampering.

It might also be useful to have a gift-ready package – think full-body massage and radiance facial – to target those customers looking for the perfect present.

Schedule Special Events

Planning to launch a new treatment? Or maybe you’re just looking for a way to re-engage your customers? A special one-night-only event might be the perfect spa promotion idea.

Reward loyal customers with a VIP evening where they can enjoy a selection of mini services (under 20 minutes each). This cross-selling opportunity can open their eyes to treatments they haven’t tried or introduce them to a brand new treatment you’ve recently started to offer.

Ask for permission to document the event on your social channels – a behind-the-scenes TikTok or follow-along Instagram story can help attract new customers at the same time. And don’t forget to ask for feedback and reviews to share on your website and inform future business decisions.

Partner Up

Events are also the ideal time to partner with some local businesses. Talk to a neighboring cafe or bakery to see if they would cater at the event – branded cupcakes and a few snacks are always a crowd pleaser.

This not only keeps your guests happy, but also gives other small businesses the chance to engage with new audiences. And it works both ways too. Keep an eye out for opportunities to showcase your own services – at a public market or nearby mall.

Aside from events, you could set up a partnership promotion that gets your customers an exclusive discount at the restaurant next door after their facial and mani-pedi. You could even work with a local gym, offering an exclusive discount on sports massages to encourage its members to come to your spa for a cooldown.

Discounts for First-Timers

Looking to attract new clients? A dedicated discount for first-time customers is a great place to start. Whether it’s a reduced makeup promotion or 50% off your first facial, this simple advertisement idea is an easy way to draw in new members.

Make sure you share the promotion across your social media channels, as well as in-person with physical leaflets and posters dotted throughout your salon and local community.

Offer Seasonal Spa Promotions

Tap into celebrations around national holidays with targeted spa and facial promotions. Who doesn’t love receiving a spa day or beauty treatment? They’re the ultimate gift.

Here are some of the key holidays to target with your spa promotion ideas:

Valentine’s Day – offer an exclusive couples massage for quality time together, or a “Galentine’s Day” special where BFFs can enjoy a 2-for-1 beauty treatment.
Mothers’ Day – every mom deserves a pamper, so create a discounted bundle for mothers and soon-to-be moms to unwind and relax.
Thanksgiving and Black Friday – hop on the bandwagon of Black Friday sales with a limited time offer or discount on treatments to say thank you to your clients.
Christmas – during a hectic festive season, a dedicated winter spa package is just what the doctor ordered.

Give the Gift of Gift Cards

Speaking of the holidays, gift cards are a must-have for your spa or salon business. With the global gift cards market expected to hit $1,922.87 billion by 2027², their popularity is hard to ignore.

Start offering your own spa gift cards to take the stress out of shopping for gifts. Add some beautiful packaging for an extra special touch. You could even offer a bespoke gifting service during the run-up to the holidays.

Each gift card could come in a small bag filled with some free skincare or makeup samples – a bonus promotion idea that showcases your other products too.

Host Your Own Makeup/Skincare Giveaway

Social media is a great tool for getting your business out into the world and boosting brand awareness. So, why not host your own social media giveaway to promote your services?

Follow these simple steps to set up a special giveaway on your social channels:

Decide your prize – is it a skincare, gift card or makeup giveaway?
Choose a channel – Instagram or Facebook?
Pick your method – do they need to like and follow to enter? Should they tag a friend and share on their story for a bonus entry?
Read the rules – make sure you’re clear on how to frame the competition on your account and emphasise that it’s not affiliated with the platform.
Launch the competition – don’t forget to set a deadline for entries.
Announce your winner – privately contact them to send their prize.

Set Up A Loyalty Program

Retaining existing customers is just as important as attracting new ones, so put some time into developing a loyalty program that keeps your clients coming back.

There are a few options to choose from, including:

Loyalty cards – offer your customers a physical or digital loyalty card that gets stamped each time they visit. They can then enjoy an exclusive discount after five sessions or a free treatment on their 10th visit.
Points system – much like a loyalty card, this system lets your customers collect points each time they visit. Correlate the points with the amount of money spent, then offer a reward at each milestone or convert their points into a gift card.
Birthday treats – ask for your customer’s birthday as part of the sign up process, so you can treat them to a discounted service on their big day. It adds a personal touch to your customer relationships and encourages them to return.
Refer a friend – it does exactly what it says on the tin. Customers that refer a friend receive a discount on their next treatment for helping spread the word.

All it takes is a little creative marketing to boost your spa or salon business. Looking for more spa, massage and facial promotion ideas? Become a Groupon Merchant member today for the latest advice and updates.